Advice and answers from the Openbridge Team

Search results for:Amazon Attribution

Amazon Advertising & Attribution FAQs

/amazon-attribution/troubleshooting You'll find four types of conversion metrics in the Amazon Attribution… Openbridge is not showing me profiles for Amazon Advertising or Attribution. Why are there no profiles listed for my Amazon Advertising identity?… Amazon Attribution available for sellers enrolled in Amazon Brand Registry, vendors, and agencies with

Understanding Amazon Advertising Attribution Metrics

(Other 3P and Amazon retail sales are not reported as attributed sales.) 1,7,14,30 day attribution windows… (Other 3P and Amazon retail sales are not reported as attributed sales.) 1,7,14,30 day attribution windows… Amazon provides the summary of the metrics and example scenarios on how these metrics are calculated:

Amazon Advertising Attribution, Definitions, and Timing

Amazon performs performance benchmark restatements every 1, 7, and 28 days for the Amazon Attribution… According to Amazon, the most recent 48 hours of Amazon Attribution reporting should be considered partial… Understanding how attribution impacts your Amazon Advertising data

Amazon Advertising Platform Data Feeds

Advertising Attribution, Definitions, and Timing Amazon Advertising: Maximize Amazon Marketing… Services Investments Why Amazon Attribution Reporting Data Supercharges Insights Amazon… Amazon Attribution Connector

Amazon MWS and Advertising Data Feed List

Details for Amazon MWS API and Amazon Advertising API data feeds… /articles/4557410-amazon-advertising-platform-data-feed For more details on Amazon Advertising timing… definition, cadence, and considerations, see this doc: http://docs.openbridge.com/en/articles/4208366-amazon-advertising-attribution-definitions-and-timing

How To Test Amazon Advertising Reporting Data

The Amazon Advertising reporting interface has different data than the API. Why?… Amazon constantly restates attribution values, so we approach our sync process the way we do, with… Schema changes at Amazon and attribution updates for a record

Amazon Sponsored Advertising Reports Connector (v3)

For example, if your attribution window is 14 days, restatement can update attribution up to 42 days… conversions are reported on the date of the ad interaction, restatement includes all dates in your attribution… We execute this rolling LOOKBACK window daily to follow Amazon's attribution and sync patterns

Amazon Advertising Console vs Advertising API

See our timing doc here: https://docs.openbridge.com/en/articles/4208366-amazon-advertising-attribution-definitions-and-timing… Amazon API and Console Variations… campaign data will periodically undergo traffic validation to ensure the quality of reporting data and attribution

Amazon DSP

Amazon DSP is available to both advertisers who sell products on Amazon and those who do not… Using Amazon's DSP connector, reporting data included activity from Amazon properties and from Amazon… Amazon DSP Permissions

Amazon Selling Partner API

The following are a few examples of "restricted" reports by Amazon, requiring special approval from Amazon… Amazon Migration Guide… Amazon Selling Partner vs MWS Integrations